Sunday, October 9, 2016

A Savvy Breed of Winemaker Takes Business Sense to the Winery

“You don’t have to do soup to nuts yourself,” he said. “Eighty percent of the work is being done by someone else. But you still have to build a brand, and that’s the hard part.”

Mr. Price added that time was the essential ingredient: “Success is correlated to age. If you’re invested in hard assets, it takes about 10 years to get to profitability.”